How to Calculate “Customer Life”

How to Calculate “Customer Life” The Single Metric That Predicts Your Company’s Future The Hidden Signal in Your Data Here’s something wild: With just a few months of customer data, you can predict where your business will be in two years. One company we analyzed showed a customer life of 1.6x purchases in January 2021. […]

Management Accounting: The Third Set of Books

What is Management Accounting? Management accounting, also known as managerial accounting, is the practice of tracking and analyzing financial data specifically to help business owners make better operational decisions. Unlike financial or tax accounting, it’s designed for one purpose: giving you the real-time insights to actually run your business. Why Every Business Already Has Two […]

Fractional Accountant: Part-Time vs. Full-Time

What is a Part-Time Accountant? A part-time accountant is a financial professional who provides essential accounting services on a flexible, as-needed basis rather than as a full-time employee. They’re not just bookkeepers recording transactions. And they’re definitely not six-figure CFOs. Part-time accountants occupy the sweet spot for growing businesses. They deliver professional-grade financial management without […]

We start with a gift

Let’s get to know each other As we are getting to know people and their businesses we start with “The Gift.” The Gift is an business review from an experienced CFO based on an Integrated Financial Model that we build for you after you grant us access to your Quickbooks. To receive the gift, you connect […]

Five Steps to a Better View

How does a business owner know what to do? You probably didn’t start a business knowing how to run one. You might be facing many of the same problems many founders face:  Murky idea of how healthy and profitable your business is and how well it’ll do in the next year Acquisition, revenue, unit economics data […]

The Right Way To Look At Your Shopify Business

Summary Background Assembled Brands (AB) is a $100m fund that lends money against the inventory of emerging consumer brands. Inventory financing was not available to brands in when Adam Pritzker and I began developing the business in 2016. To start the business we offered a gift. We reached out to hundreds of brands and offered to […]

The Weekly Accounting Story

Before starting Weekly Accounting, we built an inventory financing business called Assembled Brands, a $100m fund that lends money against the inventory of emerging consumer brands. To start the business, we found 150 different consumer brands. Then built an Integrated Financial Model for each of them plus gave them a consultation with an experienced CFO. From there we   […]

Introducing the Contribution Engine

The current map of business – the income statement, the balance sheet and the cash flow statement – was first documented in 1494 by Luca Pacioli. We can’t know how quickly this method of accounting – the dual entry system – was adopted by businesses of the time. It must have been slow. The balance […]