How does a business owner know what to do?
You probably didn’t start a business knowing how to run one. You might be facing many of the same problems many founders face:
- Murky idea of how healthy and profitable your business is and how well it’ll do in the next year
- Acquisition, revenue, unit economics data scattered in different places and quite noisy
- Focus split in many different areas
- Unsure where the highest leverage use of your time is
- Don’t know how to find a great CFO or what exactly they should be doing
- Understand at a glance the health of your business (through growth, retention, churn & profitability)
- See what the constraints are on your growth and why
- Know how to become more profitable and
- Figure out where to focus your attention as a business owner.
A Trusted, Expert Partner
At Weekly Accounting, our Intention is to Help You See Your Business Better. With Weekly Accounting, you will:
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- Gain a clear understanding of your business’s revenue drivers. We identify what’s working, what isn’t, and uncover opportunities to optimize your revenue streams for sustainable growth.
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- Dive deep into the metrics that matter. From customer acquisition costs to lifetime value, we break down your unit economics to help you make smarter, data-driven decisions.
- Plan confidently for the future. Our accurate forecasting provides a clear picture of your cash flow and profitability, so you’re always prepared for what’s next.
Five Steps to a Better View of Your Business
01: Access: We get access to all your business data, not just your transactions that hit your bank.
02: Balance Sheet Whack-a-Mole: We clean up any balance sheet messes that are clouding the picture.
03: Unit Economics: We keep track of payments from new and repeat customers to calculate your unit economics.
04. Forecasting: When you have a clean, comprehensive picture of your business, setting and hitting goals is easier.
05. Manage Weekly: Measure your progress against your goals weekly. 52 Feedback loops are better than 12.
Let’s look at each of these steps in a little more detail.
1. Access
Connect all of your applications to the Weekly Accounting System.
We ingest data from all your business applications to build a comprehensive view of your business. We transform this data into simple views that make it easier to forecast, manage and grow your business.
We get data from common applications like Google Analytics, Meta, Shopify, Hubspot, Stripe and many more so we analyse performance of your marketing, sales and delivery efforts.
2. Balance Sheet Whack-a-Mole
Rapidly clean up your balance sheet to ensure accuracy going forward.
Your balance sheet probably confuses you – we’re here to help. In one of our first conversations during onboarding we will walk through your balance sheet to identify any amounts that you are not aware of.
We’ll look for old unreconciled transactions in your bank and credit accounts, old accounts receivables and payables and any other place errors seem to be creeping into your financials.
If your balance sheet isn’t right, we can’t trust any of the other numbers so we’ll quickly clean up any issues so we can have a clear picture each week going forward.
3. Unit Economics
You can see the future of your business when you understand your unit economics.
Tracking the profitability of individual sales is crucial for understanding your business’s health. Forecasts without unit economics are either lucky or lousy.
We analyze payments from new and repeat customers to calculate your unit economics with each period and cumulatively.
When you understand your unit economics you’ll make more informed decisions about how to grow your business.
4. Forecasting
Set and achieve goals with confidence.
With a clean and comprehensive picture of your business finances, setting and achieving goals becomes much more manageable.
Our forecasting tools use your historical data and current trends to project future performance. We help you create realistic financial forecasts, allowing you to plan for growth, anticipate cash flow needs, and make strategic decisions with confidence.
This forward-looking approach empowers you to proactively steer your business towards success.
5. Manage Weekly
If you’re not managing your business weekly, you are managing your business weakly.
We believe in the power of frequent feedback and adjustment. By measuring your progress against your goals on a weekly basis, you create 52 opportunities per year to assess and improve your business performance. This weekly management approach allows for quick course corrections and helps you stay agile in response to market changes. ‘
Weekly review of numbers maintains focus on your objectives and keeps your team aligned with your business goals throughout the year.
