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✨Webinar — Fractional CFOs: How to double revenue, reduce workload and add more value to your clients. Feb 22, 2024 at 1:30pm PST Register now

John Zdanowski

A six-time $100 million business-builder, John, applies the Metaphysics of Quality to inspire and empower the entrepreneur in each of us to create something from nothing. 

Our Premise

If the stories we tell create the reality we see

And systems work better than goals

Then build a system to build systems

And practice better story telling

The Intention

Are you feeling stuck in life, overwhelmed by your business, or anxious in today's chaotic world? 

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Zen and the Art of [nothing] gently breathes a new perspective into old stories so something new can grow.

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Sometimes the way we see our lives

Restricts us from seeing how our lives could be.

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[nothing] describes a system to see business, life and reality better. 

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On the 50th anniversary of Robert Pirsig’s classic Zen and the Art of Motorcycle Maintenance,

John Blends personal anecdotes, business case studies, simple diagrams, and philosophical poetry to convey the deep meaning of complicated subjects …

so you get it.

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You’ll learn to:
  • Notice your current story,
  • Re-evaluate your map,
  • Question your assumptions,
  • Clarify your intent,
  • Check your language, 
  • Refill your gumption tank - the psychic gasoline that keeps the whole thing going, and to
  • Begin to narrate your new epic story.
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Practical, philosophical truth you can read or listen to in about an hour.

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Are you ready? … You look ready.

Fill Out The Form For A Free Book!

~ The Book is a System To Purse Quality ~

~ The Book's Ethos ~

  • We believe the stories we tell create the reality we see
  • We believe Big Visions and Positive Unit Economics can change the world
  • We believe Systems work better than goals
  • We seek Win-Win relationships
  • We always bring data to the conversation
  • We do it for fun
  • We believe in the Spirit of the Gift
  • We are so happy and grateful that we are so happy and grateful
  • Our pronouns are “We” and “Our” because We are One
  • Today is the Best Day Ever.

~ The Book's "Gardening Tips" ~

  • Notice the path you walk each day
  • Express delight. Show empathy. Never criticize. It’s not the plant’s fault. It’s your fault.
  • Instrument a few critical metrics – start with the pH of your water
  • Try things; repeat what works
  • Seek expert advice – we should have put this one sooner
  • Don’t give up because you’re not an expert – it’s just for fun
  • Be discerning with your attention it’s easy to try too hard for too long
  • Keep planting seeds
  • Bigger gardens need more help
  • Pruning is the art
  • Make the path delightful for yourself
  • You’re going to get better at it.